Entities

An entity is a distinct object or instance, such as a person or organization, that has been modeled and stored within a database. An entity includes all relevant data and relationships associated with that person or organization.

Any person or organization that is related to your business will now get an automatically created profile in the database. This allows your business to see all data on each person or organization and all related activities in one place. It's also a single-source-of-truth for any monitored updates that we might find to this person or organization.